To drive online revenue,
your website must deliver timely information in
a format that is both engaging and fully optimized for natural search.
We strive to create
high-impact website designs and page content
that is well-rationalized and focused on your
specifically identified prospects. We know that
web site ease-of-use and a generally
favorable end-user experience will translate
into better customer response
and sales.
Consequently, we employ "tried and true" direct marketing techniques in
the development of your overall web approach, page copy and visual content.
Marketing your Site - learn how to get your site noticed once it
is up and running, effective methods for proactive marketing.
Site layout and planning - How to effectively develop a web
strategy through proper layout and planning
Content gathering and organization - Deciding what should go
into your site and decisions on the image you want to project
Search Engine
optimization - How to balance effective sales
writing with search-friendly copy. How to create and co-ordinate, underlying
page code tags so that automated search bots can effectively parse, evaluate
and rank your site content.
Pay per click
Marketing - Pay-per-click marketing helps gain maximum
exposure on search engines through strategic bid placement for top listings
on search engines.
File management and organization - Managing multiple directories
of resources and content information
HTML programming language - Basic understanding of history, key
HTML tags, tricks and tips by programmers who set the standards
HTML tools and how to use them - With the myriad of web tools on
the market which one do you choose? We'll show you a few that are simple and
effective in managing your web site.
Graphics file types - Understand about different graphic
files and when and where to use them - one of the most overlooked areas in web design.
Overview of graphics programs used by the pros - An introduction
to different graphics applications and techniques used by the pros to get quality looking
graphics.
Basic graphic optimization skills - Simple procedures that help
optimize and reduce graphic file size
Pulling it all together - Developing and implementing your site
once you have all the components
